Festival of Books: Which LeVar Burton do you know, 'Roots' or 'Reading Rainbow'?

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Los Angeles Times Publisher Austin Beutner, right, is joined by USC President C.L. Max Nikias for the official kickoff of the Los Angeles Times Festival of Books on Saturday morning. (Katie Falkenberg / Los Angeles Times)

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Los Angeles Times Publisher Austin Beutner, right, presents USC President C.L. Max Nikias with a commemorative photo during the kickoff of the Los Angeles Times Festival of Books on the USC campus. (Katie Falkenberg / Los Angeles Times)

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Los Angeles Times Publisher Austin Beutner and USC President C.L. Max Nikias, along with the USC band, cheerleaders and mascot, open the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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LeVar Burton accepts the Innovators Award during the Los Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015 in Los Angeles, Calif.

(Patrick T. Fallon / For The Times)

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LeVar Burton accepts the Innovators Award during the Los Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015 in Los Angeles, Calif.

(Patrick T. Fallon / For The Times)

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Claudia Rankine accepts the Poetry Award during theLos Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015 in Los Angeles, Calif.

(Patrick T. Fallon / For The Times)

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Tom Bouma accepts the award for Mystery/Thriller during the Los Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015, in Los Angeles, Calif.

(Patrick T. Fallon / For The Times)

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Jaime Hernandez accepts the award for Graphic Novel/Comic during the Los Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015, in Los Angeles, Calif.

(Patrick T. Fallon / For The Times)

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Jeff Hobbs accepts the award for Current Interest during the Los Angeles Times Book Prizes awards at the 20th Los Angeles Times Festival of Books at USC on Saturday.

(Patrick T. Fallon / For The Times)

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T. C Boyle accepts the Robert Kirsch Award during the Los Angeles Times Book Prizes at the 20th Los Angeles Times Festival of Books at USC on Saturday.

(Patrick T. Fallon / For The Times)

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Valeria Luiselli accepts the award for First Fiction during the L.A. Times Book Prizes at the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Candice Fleming accepts the award for Young Adult Literature during the L.A. Times Book Prizes at the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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The USC Trojan Marching Band performs during the kickoff of the Los Angeles Times Festival of Books on the USC campus. (Katie Falkenberg / Los Angeles Times)

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Festival attendees write what they are reading on a giant banner at the Los Angeles Times Festival of Books, on the campus of USC.

(Katie Falkenberg / Los Angeles Times)

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Young festival attendees write about the books they are reading on a giant banner at the Los Angeles Times Festival of Books, on the campus of USC.

(Katie Falkenberg / Los Angeles Times)

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Festival attendees look at books in the Book Soup booth at the Los Angeles Times Festival of Books, on the campus of USC.

(Katie Falkenberg / Los Angeles Times)

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Festival attendees walk past some of the many booths at the Los Angeles Times Festival of Books, on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Robert D. Putnam, speaks as fellow author Matt Taibbi laughs during the panel “America’s Rich and Poor: Looking at the Financial Gap” at the Los Angeles Times Festival of Books.

(Patrick T. Fallon / For The Times)

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Edward Kleinbard, center, of USC, speaks during the panel “America’s Rich and Poor: Looking at the Financial Gap” at the Los Angeles Times Festival of Books. To the left is Los Angeles Times columnist Steve Lopez, the panel moderator, and to the right is Robert D. Putnam of Harvard.

(Patrick T. Fallon / For The Times)

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Matt Taibbi, right, whose latest book is “The Divide: American Injustice in the Age of the Wealth Gap,” speaks during a festival panel.

(Patrick T. Fallon / For The Times)

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Brian Grazer, author of “A Curious Mind,” with Rebecca Keegan, jokes about meeting Fidel Castro in Cuba during the 20th Los Angeles Times Festival of Books at USC. (Patrick T. Fallon / For The Times)

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Brian Grazer, author of “A Curious Mind,” speaks at the 20th Los Angeles Times Festival of Books at USC. (Patrick T. Fallon / For The Times)

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Billy Idol, author of “Dancing with Myself,” speaks on the Los Angeles Times stage, as he is interviewed by Times writer Lorraine Ali at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Billy Idol, author of “Dancing with Myself,” speaks at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Times writer Lorraine Ali speaks during an interview at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Billy Idol, author of “Dancing with Myself,” performs a song after speaking about his book at the Los Angeles Times Festival of Books on the USC campus. (Katie Falkenberg / Los Angeles Times)

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Festival attendees listen to the Billy Idol interview at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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The TSA Chorus performs on the travel stage at the 20th Los Angeles Times Festival of Books at USC. (Patrick T. Fallon / For The Times)

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Cliff Stein fills in an answer on a giant crossword puzzle at the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Pamela Ribon, Issa Rae, moderator Ann Friedman and Mallory Ortberg speak on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Mallory Ortberg speaks on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Issa Rae laughs while speaking on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Moderator Ann Friedman smiles while listening on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Pamela Ribon speaks on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Audience members laugh as Pamela Ribon, Issa Rae, moderator Ann Friedman and Mallory Ortberg speak on the Writing With a Smirk: Women and Humor panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Tavis Smiley, author of “My Journey with Maya,” speaks on the Los Angeles Times stage at the Los Angeles Times Festival of Books on the campus of USC.

(Katie Falkenberg / Los Angeles Times)

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Tavis Smiley, author of “My Journey with Maya,” speaks on the Los Angeles Times stage at the Los Angeles Times Festival of Books on the campus of USC.

(Katie Falkenberg / Los Angeles Times)

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YA author Robyn Schneider speaks on the Connections and Consequences panel during the 20th Los Angeles Times Festival of Books at USC.

(Patrick T. Fallon / For The Times)

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Attendees laugh during the young adult fiction Connections and Consequences panel at the Los Angeles Times Festival of Books.

(Patrick T. Fallon / For The Times)

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Young adult fiction author Sarah Dessen speaks on the Connections and Consequences panel at the 20th Los Angeles Times Festival of Books.

(Patrick T. Fallon / For The Times)

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YA writer Emery Lord, center, takes part in the Connections and Consequences panel.

(Patrick T. Fallon / For The Times)

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Amy Spalding moderates the Connections and Consequences panel of YA authors.

(Patrick T. Fallon / For The Times)

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Author Emery Lord speaks on the Connections and Consequences panel.

(Patrick T. Fallon / For The Times)

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Novelist Meg Wolitzer, whose most recent books are “The Interestings” and the YA book “Belzhar,” speaks on the Connections and Consequences panel.

(Patrick T. Fallon / For The Times)

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Moderator Amy Spalding, Sarah Dessen, Emery Lord, Robyn Schneider and Meg Wolitzer take part in the Connections and Consequences YA panel.

(Patrick T. Fallon / For The Times)

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Los Angeles Times photographer Jay L. Clendenin speaks about photographing celebrities.

(Patrick T. Fallon / For The Times)

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Adam Lipman stocks the shelves at the Small World Books and WW Norton booth at the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Keegan Allen, author of “life.love.beauty.,” is interviewed by the Times’ Yvonne Villarreal on the Los Angeles Times stage at the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Keegan Allen, author of “life.love.beauty.,” is interviewed at the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Times reporter Yvonne Villarreal onstage at the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Patton Oswalt speaks during the 20th Los Angeles Times Festival of Books at USC on Saturday.

(Patrick T. Fallon / For The Times)

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Patton Oswalt, author of “Silver Screen Fiend,” and Wayne Federman share a stage at the Los Angeles Times Festival of Books.

(Patrick T. Fallon / For The Times)

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Wayne Federman speaks during the 20th Los Angeles Times Festival of Books at USC on Saturday.

(Patrick T. Fallon / For The Times)

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Patton Oswalt and Wayne Federman speak at the Los Angeles Times Festival of Books at USC on Saturday.

(Patrick T. Fallon / For The Times)

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T.C. Boyle, author of “The Harder They Come,” speaks at USC’s Ronald Tutor Campus Center during the Los Angeles Times Festival of Books.

(Katie Falkenberg / Los Angeles Times)

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Author T.C. Boyle, right, speaks with David L. Ulin, the Los Angeles Times’ book critic.

(Katie Falkenberg / Los Angeles Times)

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David L. Ulin, the Los Angeles Times’ book critic, left, speaks with author T.C. Boyle.

(Katie Falkenberg / Los Angeles Times)

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People browse the shelves at the Skylight Books booth at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Jose Antonio Vargas, Michelangelo Signorile, moderator Karen Grigsby Bates and Erin Aubry Kaplan speak on the Human Rights and Social Justice panel during the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015.

(Patrick T. Fallon / For The Times)

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Jose Antonio Vargas holds up his California driver’s license while speaking on the Human Rights and Social Justice panels during the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015.

(Patrick T. Fallon / For The Times)

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Moderator Karen Grigsby Bates speaks on the Human Rights and Social Justice panel during the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015.

(Patrick T. Fallon / For The Times)

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Michelangelo Signorile speaks on the Human Rights and Social Justice panel during the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015.

(Patrick T. Fallon / For The Times)

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Erin Aubry Kaplan speaks on the Human Rights and Social Justice panel during the 20th Los Angeles Times Festival of Books at USC on Saturday, April 18, 2015.

(Patrick T. Fallon / For The Times)

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(Patrick T. Fallon / For The Times)

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Festival attendees watch as the USC Trojan Marching Band performs during the kickoff of the Los Angeles Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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Maria Bello, author of “Whatever ... Love Is Love: Questioning the Labels We Give Ourselves,” left, is interviewed by Times columnist Sandy Banks on the Los Angeles Times stage. (Katie Falkenberg / Los Angeles Times)

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Author Maria Bello is interviewed on the Los Angeles Times stage at the L.A. Times Festival of Books. (Katie Falkenberg / Los Angeles Times)

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LOS ANGELES, CA - April 18, 2015: Sandy Banks, a California columnist for the L.A. Times, interviews Maria Bello, author of “Whatever Love Is Love: Questioning the Labels We Give Ourselves, ” not pictured, on the Los Angeles Times stage at the Los Angeles Times Festival of Books on the campus of USC. (Katie Falkenberg / Los Angeles Times)

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Saturday is the first day of the Los Angeles Times Festival of Books on the campus of USC in Los Angeles. This is the 20th year of the festival. (Katie Falkenberg / Los Angeles Times)

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Before the festival opens, Julia Patrick works to set up the Chronicle Books booth. (Katie Falkenberg / Los Angeles Times)

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Before the festival opens, Nicole White sets up books in the Pages Bookstore and Penguin Young Readers booth. (Katie Falkenberg / Los Angeles Times)

By Samantha MasunagaStaff Writer

April 18, 2015 8:05 PM PT

Patt Morrison can guess your age based on what role you recognize LeVar Burton from.

If it’s his famous role in the miniseries “Roots,” you’re probably a Baby Boomer.

If it’s Geordi La Forge, the sightless navigator in “Star Trek: The Next Generation,” you’re probably a Generation Xer.

FULL COVERAGE: FESTIVAL OF BOOKS

But if you know Burton for his role as host of the immensely popular children’s show, “Reading Rainbow,” “You are an eternal kid and an eternal reader,” said Morrison, who moderated a conversation with Burton in front of a packed auditorium Saturday afternoon during the Los Angeles Times Festival of Books.

“Reading Rainbow” aired on television from 1983 to 2009, and is now back in digital form thanks to a wildly successful Kickstarter campaign that raised $1 million in 11 hours, Burton said.

“I was really floored by the response,” he said. “It’s a whole generation of adults now that recognize that there’s nothing like ‘Reading Rainbow’ out there for kids today, and they see the value in what we’re trying to do.”

Burton said “Reading Rainbow” is trying to meet kids in the digital realm that they now frequently occupy. And instead of playing games, they’re reading.

INTERACTIVE GAME: HOW TO BE A WRITER

“I think it is impossible to reach your full potential as a human being without being a reader,” he said.

Burton also read from the children’s book he recently co-authored with Susan Schaefer Bernardo, “The Rhino Who Swallowed a Storm,” a book that helps children understand and cope with natural disasters.

“Fred Rogers [a.k.a. Mr. Rogers] was the guy who took it upon himself to address in an age-appropriate manner ... what it’s like to grow up in a world dominated by, governed by adults,” he said. “I believe he would have written a book about these times in which we live.”

Check out the Festival of Books schedule for this weekend.

MORE FROM THE FESTIVAL OF BOOKS:

Maria Bello talks about ‘Love Is Love’

Tween heart throb Keegan Allen gets asked to the prom

Festival of Books: Rocker (and memoirist) Billy Idol pumps up the crowd

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