Swiss luxury timepiece maker Patek Philippe unveils new watches in Beverly Hills
Hot off their debut at Baselworld Watch and Jewellry Show, the annual spring event in Basel, Switzerland, comes several new, über-luxe watches to the U.S. market from the 165-year-old Swiss luxury timepiece maker Patek Philippe, considered to be among the most prestigious brands in the world for watch aficionados.
During private media appointments at the Beverly Wilshire Hotel in Beverly Hills this week, representatives from Patek Philippe showed an assortment of new watches for women and men, including the World Time Ref. 5230, named one of the brand’s most complicated designs. The model, which has been made for about 80 years, has been updated, and the case, dial and hand designs have been reworked. The new watch also shows the change in global cities designated for various time zones.
According to timepiece news websites, this watch is more than $48,000 — almost the price of a BMW 5 Series car. According to Jessica Kingsland, public relations manager for Patek Philippe USA, the price range for the men’s and women’s timepieces shown in Beverly Hills was $20,000 to $400,000.
Gearys Beverly Hills, the luxury jewelry and houseware items store, has a location dedicated to Patek Philippe timepieces on North Rodeo Drive in Beverly Hills, and a flagship Gearys location is on North Beverly Drive. The store also has Rolex-specific stores at the Westfield Century City shopping center in Los Angeles and on North Rodeo Drive in Beverly Hills.
“Gearys will receive the new [Patek Philippe] timepieces this fall,” Kingsland said in an email.
Patek Philippe & Co. was founded in 1851 by Polish watchmaker Antoni Patek and French watchmaker Adrien Philippe. Here’s a look at some of the new Patek Philippe watches.
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